Are you establishing your e-commerce business in the Nordics? Read this first!

Welcome, Välkommen, Velkommen, Tervetuloa to the North!

Did you know that in the Nordics we have some of the world’s top System Developers? That cash is not king, or that it’s almost 3000 km from the north to south of Scandinavia? That’s the same distance as between Hamburg and Athens so it puts quite high demands on your logistics.Luckily, you don’t have to keep track of all of these things.

We know the Nordic e-commerce market and we’ll help you navigate the landscape.


Going North

With a unique offer on insights in the Nordic retail landscape we know:

  • System Development (Sweden is one of the world’s top software developing countries)
  • Logistics (yes, this is a rather large area for the population)
  • Payments (Cash is not king)
  • Strategy (Winter is coming, are you ready?)
  • Target Audience analysis (We’ll help you navigate the Nordic Consumers)
  • Buying Behavior (Did anyone say ”smooth payments?”)
  • Retail Landscape (Where and how do we buy?)

To help you get started, we’ve cleared out some facts about e-commerce business in the Nordics:

1.Get your payments in order

Welcome to the land of invoices In the Nordics, the consumers are questioning why they should pay for something before they’ve received it and we have a strong culture of paying with invoice, this has even gone to physical retail with Klarna and today, more than 50 % of the Swedish consumers is requesting a more flexible way of paying rather than card. Swish has a strong growth during 2019 among Nordic e-commerce businesses and the trend looks like it will continue on for 2020.     

2. You will not make a profit out of Logistics

As said before, the logistics in the Nordics can be challenging and making a profit out of your logistics in the Nordic is not something you should expect. Instead, you should find ways to offer different shipping models that fits your business and your customer.   

3. Christmas is celebrated on the 24 and July is for holidays

The Nordic population is quite known for being hard effective works, but we’re also quite known for generous parental leave, health care and annual leave systems. Do not, I repeat, do not try to start something up in July as most people will be on vacation in their archipelago summerhouses, this is not the moment for innovative startups, this is the moment for fika on the porch. 

Read more in our White Paper: Launch Support Nordics.pdf here 

*Source: E-barometerns årsrapport.

Read e-barometern here: e-Barometern-arsrapport-2019.pdf

Why choose Unified Commerce by Sigma as your launch partner?

Do you need help with a specific area or project? Or do you need to grow your team but doesn’twant to hire?

Regardless of your challenge, we are here to help. And with our experience andknowledge in the field of e-commerce we have grown to become one of Sweden’s most successfulcompanies within IT and tech. If you need an expert on both e-commerce and your new market,choose us.

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Because if you are successful, we are successful. And, if you need a local partner on your journey, get in touch with us. We’re here for you. 

Sofie Hedman, Project Manager and Business Analyst at Unified Commerce Sigma

+46 (0)73 723 79 55